You have a social media profile for each of the social media channels you’ve joined. You are probably aware of the fact that you need to be aware of their social media profiles once you create them. It is not enough to simply create the profiles and then leave them alone. If you do that, they won’t give you anything back.
Quick and painless changes to your social media profiles
There are many different adjustments you can make to your profiles and they don’t necessarily have to take a lot of time or effort to accomplish. However, if you make the changes (at least the ones that seem to make sense for your particular business), you’ll see a significant difference in the way other people respond to you.
Improving your social media profiles will take very little time and effort.
- Check the sizes of your images in the profiles: When dealing with images, you will want to make sure they are optimized (that is, each and every one of them). Optimizing them means that you check the specifications of particular social media channels and make sure that the dimensions of your photos match those specifications. It won’t take you any time to check the dimensions and make sure your photos are within those guidelines. You shouldn’t necessarily assume that your photos must be perfect squares. That will not necessarily be the case. One good reason you want to make sure your photos are up to the task is that they can be used (by you or someone else) elsewhere on the internet.
- Make sure your profile photos are consistent across all of your social media channels: Your photo must be a clean and professional headshot and you must use it on all your channels. If that means you need a professional to take your photo, it’s probably worth the investment. After all, that photo will be seen by a lot of people and your photo is a strong representation of who you are. You want people to get used to seeing that photo and associating it with your brand.
- Uncheck yourself: If you see that you are tagged in photos on the various social media channels and those photos are not flattering or just inappropriate (or anything in between), there is nothing wrong with removing the tag (or disassociating yourself) from those photos. Why would you want to be associated with photos that can potentially damage your reputation? You should be aware that some of the most popular social media channels allow you to disassociate quite easily. You will want to check the labels on a regular basis. If you don’t control the labels, they can harm your business.
- Make sure your profiles have keywords to optimize: No matter what business you are in, you need to make sure that all of your content (no matter where you put it) is optimized. The reason you want to do that is so that people can find you when they are looking for what you have to offer. The fact is, you want to be found before you find someone else.
- Make sure your profiles are complete: You don’t want people to look at your profiles and not be able to see the whole picture. That is simply not effective. You can easily avoid this by simply paying attention to their profiles and filling in the gaps. It won’t take long. As you fill in the missing content, be sure to make that content as engaging as possible.
- Connect a social media profile to others: That is a really good thing and it will produce great results. You will want to test the links between the social media profiles. There is nothing more annoying than clicking on a link only to see that nothing happens.
Your social media profiles are an important part of your business and you cannot allow them to stagnate. Using share buttons will help you keep it interesting. Not only should you fill in all the fields in your profiles, but you should also make sure to update them regularly (but not too often). You’ll want to share all kinds of interesting information (both words and pictures) to keep your target audience interested. You always want your content to be fresh, current, and engaging at all times.