Local search engine optimization is not a one-size-fits-all strategy you implement to propel your website to the top of search engine rankings. Its powerful digital marketing strategy for business owners who want to sell to local clients that combines a variety of best practices for SEO. That is, if you are going to increase your local ranking and make sure you don’t lose your customer to your competitor, implement local SEO strategies. Local SEO is no different from normal SEO. It’s just that we use keywords that are more relevant to the local audience.
Your SEO Checklist for Your Small Business Website
Search engines love cool, engaging content. If you want to rank well in local search results, you need to post new, high-quality website content as often as possible. Having a local SEO strategy is essential from the beginning of your planning process. Plan your content strategy based on keyword research. The content of your website must be attractive and useful to your audience. Think of it this way: when many people visit your website using a particular search term, search engines monitor it; it is likely to improve your search ranking. Include your keywords in the title tags and meta descriptions of your web pages. It has been observed that people tend to click on links that have a keyword rather than those that do not.
Optimize NAP information
After creating content optimized for your local search results, optimizing your NAP (name, address, and phone number) for your web presence is the most important factor. Wondering why? Well, search engines can get your NAP information from anywhere on the web. Therefore, if you have different data on multiple sites, Google may not consider it as a single entity. Other than that, consistency and amount of NAP is a ranking factor for local search. Also, think of it this way: If people see different business details on the web, they might get confused about which one is correct. Also, they may end up contacting your competitor who has more consistent business information. A consistent NAP can give you greater visibility in local search.
Do you log into your laptop every time you search for something? No right? Instead, you would take out your phone or tablet and go online to find what you need. That is what your clients would do as well. Also, if your website provides a poor mobile user experience, they would be frustrated. In April 2015, Google implemented an algorithm optimized for mobile devices and a website that does not meet Google’s mobile optimization guidelines will result in the loss of mobile search traffic. Not only that, Google penalizes sites that are not optimized for mobile devices. It can drastically hamper ranking in mobile search results. Google even provides tools to determine the mobile compatibility of your website. Optimize your site for mobile devices and accept traffic from those small screens. A mobile friendly website is also SEO friendly.
Provide simple and easy-to-use navigation
Website navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what they are looking for. If people get frustrated leaving your website, the bounce rate will increase. Not only will it affect the engagement of your users, but it will also result in the loss of a potential customer. Take the time to think and design easy-to-use website navigation for a visitor to find what they are looking for. Plan your website architecture and build your website navigation based on it. It will help you be clear about what should go where and which pages should be interconnected.
Link building is a must
Search engines count a link to your site as a “vote of credibility.” It means that there is a possibility that search engines will show your site to searches for the particular keyword. Links are like trust and authority. Naturally, you will have few links, but the link building activity can increase the number of websites that link to your site and also the ranking of your website. You can reach websites with high-quality and relevant content that has good authority to link to your website. It will help your small business to build exposure online, attract more customers, and increase your website ranking. Link building demands regular outreach and monitoring. It can be daunting, but in the process, you are acquiring quality links for your website and fostering new relationships.
Last but not least …
Local SEO is often tricky. An effective local SEO strategy is never really complete. In addition to optimizing your website, social media can also help you improve your search engine rankings. Search engine optimization and your website ranking are interrelated. Following these basic best practices will lay a solid foundation on which to build.